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Apocalypto, Disney’s R-rated Mel Gibson Mayan epic, finished 5th Fri with $2.2 mil (-54%) but fell to 6th after Sat’s $3.1 mil, to add a $7.7 mil weekend to its one-week cume of $27.9 mil. After a week, Warner’s Blood Diamond was #7, only making $1.8 mil Fri and $2.5 mil Sat, for a $6.5 mil weekend, despite its star Leo Dicaprio’s Golden Globes nominations and media blitz.
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Sony’s one-week holdover The Holiday fell from 4th on Fri, with $2.6 mil, to 5th Sat, with $3.2 mil, for a weekend of $8.2 mil, and cume of $25.3 mil.
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Even after five weeks outs, Warner’s Happy Feet again got the rug rats en masse, jumping from 6th place, with $2 mil Fri, to 4th place, with $3.7 mil Sat, for an $8.5 mil weekend ($149.4 mil cume). Charlotte’s Web, the Babe lookalike from Paramount, opened #3 with $12.0 mil, after taking in $3.4 mil Fri and $4.6 mil Sat because of the matinee kiddie bounce. The film made $9 mil Fri and $10.5 mil Sat (Sundays are projected). Also strong was the Harry Potter clone Eragon from Fox which debuted in 2nd place with a $23.6 mil weekend - $8.6 mil Fri and $8.7 mil Sat. I’m told Sony’s The Pursuit Of Happyness, even playing in fewer theaters than the competition, pit Will Smith (and his real-life son) against a dragon and spider and won its opening weekend with a big $27 million ticket receipts. 1 release this weekend and passed $1.573 billion in 2006 box office receipts - setting a new motion picture industry record for U.S. SUNDAY AM: Holiday spirit ruled the box office, especially for Sony which scored its 13th No.